Product Marketing Strategist

2 weeks ago

Bengaluru, Karnataka, India beBeeDigital Full time ₹ 1,04,000 - ₹ 1,30,878

Job Title: Digital Product Marketing Specialist

About Us

We are a fast-growing company that is revolutionizing the visual workflow industry with AI-powered tools.


Job Description

We are seeking a highly skilled Product Marketing Manager to join our team. The successful candidate will be responsible for launching new features and use cases across our websites, crafting compelling content that resonates with our target audience, and pushing updates directly into our CMS collections.

The ideal candidate will have strong writing and aesthetic judgment, with the ability to create visually appealing landing pages, decks, and sites that showcase our brand's unique value proposition.

The role involves prioritizing which features, benefits, or customer stories should be marketed next, recording and editing demos to showcase ROI, workflows, and speed, and studying competitors to sharpen our positioning in the market.

You'll be responsible for:

  • Developing and implementing go-to-market strategies for new product launches
  • Crafting high-quality content that drives engagement and conversion
  • Collaborating with cross-functional teams to ensure seamless execution of marketing campaigns
  • Monitoring and analyzing campaign performance to inform future decisions

What We're Looking For:

  • Strong experience in product marketing or content GTM at a B2B SaaS or AI tools company
  • Excellent writing and communication skills, with the ability to adapt to different tones and styles
  • Strong analytical skills, with the ability to collect and analyze data to inform marketing decisions
  • Ability to work collaboratively as part of a high-performing team

Bonus Points If You Have:

  • Experience working with creative ops and visual production workflows in retail or eCommerce
  • Knowledge of Webflow and its CMS capabilities
  • A portfolio that showcases your content creation skills

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