Digital Marketing Specialist

3 weeks ago


Noida, Uttar Pradesh, India HCLSoftware Full time
B2B Paid Media Expert Job Description

We are seeking a highly motivated and tech-savvy individual to join our team as a B2B Paid Media Expert.

In this role, you will be responsible for managing campaigns, building strategies, and generating leads by engaging with our Ideal Customer Profile (ICP). The ideal candidate is a quick learner, process-driven, open-minded, and possesses excellent English language skills.

This role requires a proactive individual with hands-on knowledge of Google Ads, LinkedIn Ads, ABM platforms like Terminus/Demand Base/6 Sense.

Key Responsibilities:

  • Individually execute end-to-end paid media campaigns on platforms like Terminus with understanding of tracking parameters to capture ROI metrics of the campaigns.
  • Manage marketing programs and campaigns within marketing budget & goals.
  • Responsible for paid social, ABM, and SEM.
  • Accountable for expected results like Leads, Revenue through paid media channels.
  • Stay updated on industry trends and leverage new features and tools on Google/.
  • Identify and connect with key decision-makers in target industries.
  • Create and manage targeted campaigns to generate B2B leads.
  • Implement A/B testing and analyze campaign performance to optimize results.
  • Monitor and analyze key metrics to assess the performance of paid media campaigns.
  • Provide regular reports to the management team, highlighting successes and areas for improvement.
  • Run integrated cross-channel marketing campaigns on Google Search, LinkedIn, YouTube, etc.
  • Drive growth and revenue with direct attribution to your campaigns.
  • Perform keyword optimization and discovery.
  • Work with stakeholders to execute global campaigns covering multiple geographies.
  • Present and discuss findings of the running campaigns to globally located stakeholders and drive efficiency in the campaigns.

Requirements:

  • 6-7+ years of experience in paid media.
  • Proven experience in ABM marketing with a focus on B2B lead generation.
  • Previous experience in a SaaS company is highly desirable.
  • Exceptional written and verbal communication skills.
  • Excellent attention to detail and accuracy.
  • Good understanding of social and SEM best practices.
  • Strong understanding of paid advertising fundamentals and analytics.
  • Creative thinking and problem-solving abilities.
  • Ability to work independently and as part of a collaborative team.
  • Results-driven with a passion for achieving and exceeding targets.
  • Strong project management skills, with the ability to balance multiple projects and meet deadlines.


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