Digital Healthcare Marketing Specialist
6 days ago
We are seeking a dynamic and highly motivated Digital Healthcare Marketing Specialist to join our team at Thermaissance. This role involves developing and implementing a comprehensive digital marketing strategy that effectively communicates our brand's message, engages our audience, and adheres to healthcare regulations.
Key Responsibilities:- Develop a digital marketing plan that aligns with the organization's goals and target audience
- Create, curate, and manage content across various digital platforms (Facebook, Instagram, Twitter, YouTube, etc.)
- Ensure all content adheres to healthcare regulations and internal guidelines
- Monitor and engage with the online community, responding to comments and messages in a professional and timely manner
- Collaborate with medical professionals to share educational content, including health tips, updates, and medical news
- Analyze digital trends and user behavior to enhance engagement and reach
- Track, analyze, and report digital metrics (e.g., engagement, clicks, impressions) to optimize campaigns and improve ROI
- Stay updated on the latest trends in digital marketing and healthcare marketing
- Coordinate with internal teams (Marketing, PR, etc.) to ensure messaging consistency across channels
- Oversee digital advertising campaigns and track performance to ensure objectives are met
- Assist in crisis communication, addressing any potential issues in real time and maintaining brand reputation
Requirements:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Healthcare or medical-related certifications are a plus
- Proven experience (4+ years) as a Digital Healthcare Marketing Specialist
- Strong understanding of digital marketing platforms, content creation, and digital marketing strategies
- Excellent writing, editing, and communication skills
- Proficient in digital marketing management tools
- Ability to analyze and interpret digital data and metrics
- Strong organizational skills and ability to manage multiple projects simultaneously
About Us:
At Thermaissance, we combine precision-engineered formulas with innovative manufacturing processes to create fabrics that redefine industry standards.
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