Senior Online Presence Manager

7 days ago

Dindigul, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 15,00,000
Job Title: Digital Marketing Specialist

The ideal candidate will be a highly skilled and experienced Digital Marketing Specialist who can lead our online presence through innovative strategies, while driving impactful paid campaigns.

  1. Key Responsibilities:
  • Plan and execute monthly content calendars aligned with business objectives and campaign goals.
  • Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.
  • Publish daily content across Instagram, YouTube, Facebook, and Twitter.
  • Write compelling captions & CTAs to boost engagement and conversions.
  • Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).
  • Track and share user engagement insights with the team.
  1. Performance Marketing
  • Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
  • Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.
  • Execute A/B testing of creatives, ad copies, and landing pages.
  • Run retargeting campaigns and support funnel optimization.
  • Prepare and maintain weekly performance reports.
  1. Analytics & Growth
  • Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
  • Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
  • Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.
  1. Qualifications
  • 2-4 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred).
  • Bachelor's degree in Marketing, Mass Communication, or equivalent.
  • Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.
  • Strong written & verbal communication skills in English & Hindi.

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