Strategic Media Director
2 days ago
We are seeking an exceptional Associate Business Director to join our team at Wavemaker in Mumbai.
About the Role:
The ideal candidate will be responsible for building and fostering client relationships, formulating strategies, and providing media plans across mediums. They will also be expected to provide insights-led solutions for brand problems through Provocative Planning and other media tools.
Key Responsibilities:
To build and foster client relationships by taking charge of the client's media requirements from formulating strategies and plans to final implementation.Provide media plans across mediums post media brief mining and other data analysis.Provide insights led solutions for brand problems through Provocative Planning and other media tools. Generate ideas for brands and lay down communication approach to achieve innovations across mediums.Focus on the quality of output/consistent performance/professional code of conduct/sense of ownership/honesty and integrity.Additional Responsibilities:
- Understand the category and brand objectives for the year.
- Understood Wavemaker way of working.
- Brand's media requirement and way of planning.
- Initiated & delivered at least 2 strategic projects in Integrated planning.
- Successfully lead media discussion with the client.
- Worked on media briefs independently.
- Complete understanding of the portfolio.
- Worked and presented a 360 media approach.
The Candidate:
- Understanding of integrated Online and Offline media planning, campaign management and data analysis.
- Experience with Media Research Tools (Comscore, GWI, BARC).
- Experience of planning on Google and Facebook platforms; programmatic media.
- Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns.
- Minimum 5-6 Years work, preferably within media planning and digital marketing.
- Strong business, marketing & consumer understanding.
- Keeping abreast of current industry communication / media thinking.
- Strategic innovation & creativity skills, excellent presentation skill.
- Analytical skills – both qualitative and quantitative.
- Strong knowledge and understanding of media tools and techniques / processes.
- Understanding of all media channels (includes digital) and disciplines and the ability to develop simple and actionable ideas into strategies that matter.
- Team player and positive attitude.
- Excellent communication skill.
Why Join Us:
We believe in tackling challenges head-on and getting things done. Our inclusive culture fosters a sense of belonging, and we pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
What We Offer:
We offer a competitive salary of ₹12,00,000 - ₹18,00,000 per annum, depending on experience.
About GroupM:
GroupM is an agency of GroupM, the world's largest media investment company and is part of WPP. We are currently looking for a talented individual to join us in our mission to positively provoke growth for our clients and people.
Estimated Salary:
₹12,00,000 - ₹18,00,000 per annum.
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