Unlock Career Growth Opportunities

2 days ago

Noida, Uttar Pradesh, India beBeeAnalyst Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title: Business Analyst

We are seeking an experienced professional to join our team as a Business Analyst. The successful candidate will be responsible for analyzing and interpreting complex data sets, identifying trends and insights, and developing actionable recommendations to support product development and marketing efforts.

Key Responsibilities:
  • Campaign Performance Tracking and Reporting

Track and measure performance of campaigns across multiple channels (SMS, WhatsApp, push notifications, in-app, banners, email, etc.). Build and maintain campaign performance dashboards with KPIs such as reach, engagement, conversions, GMV impact, and ROI. Ensure data accuracy by validating and cleaning incoming campaign performance data. Provide actionable insights to campaign managers and business stakeholders for optimization.

  • Marketing Automation

Create and schedule selected campaigns on CleverTap (push, in-app, WhatsApp, etc.) based on briefs. Support campaign segmentation, audience targeting, and A/B testing. Maintain and update user segments for ongoing lifecycle and winback campaigns.

  • Insights and Optimization

Identify trends, best-performing channels, and improvement opportunities from campaign data. Work with the growth, product, and marketing teams to recommend targeting refinements and messaging tweaks. Present weekly and monthly performance summaries to business leaders.

Requirements:
  • 2-4 years of experience in marketing analytics, campaign performance tracking, or marketing operations.
  • Hands-on experience with marketing automation tools (CleverTap preferred, but MoEngage, WebEngage, or similar also okay).
  • Proficiency in Excel / Google Sheets, SQL (basic queries), and data visualization tools (Tableau, Data Studio, or similar).
  • Strong analytical thinking and ability to translate data into actionable recommendations.
  • Excellent communication skills for working with cross-functional teams.
  • Attention to detail and ability to manage multiple priorities in a fast-paced environment.

Our goal is to bring half a billion Indians into the mainstream economy. Our success relies on our collective energy and unwavering focus on serving our customers. We aim to make technology accessible to everyone.

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