Organic Produce Market Strategist

5 days ago

Coimbatore, Tamil Nadu, India beBeeSustainability Full time ₹ 5,00,000 - ₹ 8,00,000
Farmer Market Developer

We are seeking an innovative and results-driven Farmer Market Developer to spearhead the expansion of our organic produce market presence.

This role is pivotal in connecting farmers with new markets, amplifying their reach, and driving sustainable agricultural practices across Tamil Nadu and beyond.

The ideal candidate will possess a unique blend of analytical prowess, sales and marketing expertise, and a deep understanding of consumer behavior and market trends.

  • Market Analysis and Research
    • Conduct comprehensive research to understand demand for natural and organic produce across Tamil Nadu. Analyze demographics, purchasing patterns, and consumer preferences.
    • Track local and national market shifts, identify growth areas, and study competitive pricing, distribution models, and promotional strategies.
    • Collect and analyze data using surveys, focus groups, and consumer feedback to gather actionable insights.
  • Consumer Engagement
    • Develop detailed consumer profiles, mapping motivations and barriers to purchase.
    • Design impactful campaigns across digital platforms, social media, and community outreach to educate and engage consumers on the benefits of organic living.
  • Farmer Relations and Support
    • Work closely with farmers to understand capacities and challenges, providing them with insights on evolving consumer preferences.
    • Organize workshops on quality standards, branding, and best practices to help farmers thrive in competitive markets.
  • Market Development and Expansion
    • Build strong ties with retail outlets, wholesalers, specialty stores, and online platforms.
    • Develop strategies to optimize reach, profitability, and logistics efficiency.
    • Design entry strategies for new markets within Tamil Nadu and nationally, while fostering partnerships with local businesses, communities, and government agencies.
  • Monitoring and Reporting
    • Define KPIs, monitor sales, consumer feedback, and market penetration.
    • Deliver clear, insightful reports on developments and outcomes, recommending adaptations for continuous growth.
  • Stakeholder Collaboration
    • Strengthen relationships with agricultural associations, government bodies, and NGOs. Represent the organization in forums and networking events.
    • Advocate for policies and initiatives that support organic farmers and sustainable practices.

What We're Looking For

  • A strong analytical and market research capability.
  • Proven experience in sales, marketing, or consumer engagement.
  • The ability to collaborate with farmers, consumers, and stakeholders.
  • A commitment to sustainability and passion for organic agriculture.

Interested candidates should forward their resume to apply for this exciting opportunity.

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