Senior Business Insights Professional

5 days ago

Ghaziabad, Uttar Pradesh, India beBeeDataAnalyst Full time ₹ 8,40,000 - ₹ 15,40,000
Job Overview

A Lead Data Analyst plays a pivotal role in driving business growth through data-driven decision making.

This position involves leveraging digital and marketing analytics expertise to derive actionable insights from diverse datasets.

  • Digital Marketing Analytics: Track website traffic, ad performance, and campaign metrics to inform business strategies.
  • SQL and Data Querying: Utilize SQL skills to extract relevant data from databases and drive meaningful analysis.
  • Multisource Data Wrangling: Clean, transform, and combine data from various sources to support business needs.
  • Data Visualization and Reporting: Develop interactive dashboards and reports to communicate complex findings to stakeholders.
  • Basic Statistical Methods: Apply statistical techniques to identify trends, correlations, and patterns within data sets.
  • Marketing Performance Metrics: Monitor and analyze key performance indicators (KPIs) to gauge campaign success.
  • Communication and Stakeholder Management: Effectively convey complex information to non-technical audiences, ensuring seamless collaboration with cross-functional teams.
  • Critical Thinking and Problem-Solving: Approach challenges with creativity, logic, and analytical rigor to deliver innovative solutions.
  • Adaptability and Continuous Learning: Stay current with industry developments, emerging technologies, and best practices to remain an asset to the organization.
Key Responsibilities:
  • Develop and maintain comprehensive analytics tools and systems to support business operations.
  • Analyze large datasets to uncover insights and recommendations for improvement.
  • Create data visualizations and reports to facilitate stakeholder understanding and informed decision making.
  • Leverage SQL and data querying skills to extract relevant data and drive meaningful analysis.
  • Collaborate with cross-functional teams to ensure effective communication and project delivery.
  • Stay up-to-date with industry trends and emerging technologies to drive innovation and growth.

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