Digital Lifestyle Storyteller

1 day ago

Noida, Uttar Pradesh, India beBeeContent Full time ₹ 60,00,000 - ₹ 1,20,00,000
Lifestyle Content Writer

As a key member of our editorial team, you will be responsible for crafting engaging lifestyle content that resonates with our audience. Your role will involve researching and writing high-quality articles on fashion, beauty, luxury, culture, wellness, and women's issues.

Responsibilities:
  • Write and publish daily lifestyle stories across various categories.
  • Develop relationships with influencers, experts, and luxury insiders to create high-value content.
  • Stay ahead of digital trends to generate traffic-driving content optimized for SEO and Discover.

Brand Partnerships & Networking

  • Tap into networks to bring high-value stories, interviews, and cover features.
  • Build and sustain relationships with PRs, agencies, and cultural figures who can amplify our brand.
  • Scout and onboard partners for barter tie-ups, gifting, and co-branded initiatives.

Events & Campaigns

  • Contribute to editorial IPs and brand-led events like lifestyle summits, cover lady campaigns, and themed parties.
  • Secure 35 brand partnerships/gifting tie-ups per campaign through personal connections and outreach.
  • Help coordinate guests, speakers, and influencers to ensure smooth execution of events.

Internal Collaboration

  • Work closely with editors and marketing teams to plan and execute special features, event coverage, and branded content.
  • Assist in drafting and scheduling event copies, media notes, and campaign communication.
  • Provide creative input for ideating new lifestyle IPs and campaigns.

KPIs (Key Performance Indicators)

  • Editorial Metrics
    • Traffic: Average monthly pageviews of 5 lakh from authored articles within 6 months.
    • Publishing Consistency: 810 quality lifestyle articles per week.
    • Discover/SEO Impact: At least 23 stories per week picked up by Discover or trending search intent.
  • Brand & Event Metrics
    • Partnerships: Secure a minimum of 1012 barter/gifting partnerships per quarter.
    • Event Support: Contribution to at least 2 major IPs/events per quarter, including partner outreach, guest coordination, or PR connects.
    • Networking: Expand the editorial contact base by 510 new relevant industry connects per month.
  • Collaboration Metrics
    • On-time delivery of scheduled editorial + event-related communication.
    • Positive feedback from internal teams on coordination and support.

Requirements:

  • 36 years of experience in lifestyle journalism or brand-facing editorial roles.
  • Excellent storytelling and writing skills, with proven ability to create high-traffic articles.
  • Existing network or proven ability to build connections with fashion, luxury, wellness, and lifestyle circles.
  • Confident in brand liaison, event coordination, and partnership building.
  • Organized multitasker who can balance daily editorial churn with big-picture initiatives.
  • Prior experience in securing barter/gifting partnerships is highly preferred.

Why Join Us:

  • Be part of a leading womens lifestyle brand with a growing digital footprint.
  • Opportunity to grow your byline visibility while building industry connections.
  • Work on high-profile events and editorial IPs that reach millions of women.
  • A dynamic role that blends journalism, branding, and networking.

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