Senior Marketing Strategist
3 weeks ago
About LEO1:
The AVP of Performance Marketing will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services.
Key Responsibilities:
- Develop and execute performance marketing strategies across multiple channels, including paid search, social media, display advertising, and affiliate marketing.
- Monitor and analyze campaign performance, providing regular reports and insights to senior management.
- Optimize marketing campaigns to maximize ROI, using A/B testing, audience segmentation, and other optimization techniques.
- Collaborate with the content, design, and product teams to create compelling ad creatives and landing pages.
- Manage budgets and allocate resources effectively to ensure maximum impact.
- Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
- Use data-driven insights to monitor and optimize campaigns for app user acquisition, engagement, and lifetime value, ensuring alignment with key business objectives.
- Identify and implement new growth opportunities and marketing channels.
Qualifications:
- Master's degree in Marketing, Business, or a related field.
- 6+ years of experience in performance marketing or a similar role.
- Proven track record of managing successful marketing campaigns with measurable results.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Proficiency in marketing tools and platforms, such as Google Ads, Facebook Ads, Google Analytics, and others.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced, dynamic environment.
Preferred Skills:
- Hands-on experience with designing user journeys and using nudges to improve user conversion and engagement.
- Familiarity with in-app engagement tools and techniques to drive user retention and loyalty.
- Experience in the fintech or SaaS industry.
- Familiarity with marketing automation tools.
- Knowledge of SEO and content marketing strategies.
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