Senior Campaign Specialist

2 weeks ago

Udaipur, Rajasthan, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 13,00,000

Rus Education is a leading Overseas Education Provider in India, specializing in helping Indian students pursue a career in medicine.

We are looking for a strategic and results-driven professional to lead, plan, and execute marketing campaigns across multiple channels.

The successful candidate will be responsible for ensuring that campaigns are effectively designed, executed, monitored, and optimized to achieve business goals such as lead generation, brand awareness, and customer engagement.

Key Responsibilities:

  • Plan, develop, and execute integrated marketing campaigns (online & offline) aligned with business objectives.
  • Manage campaign resources efficiently.
  • Collaborate with cross-functional teams to ensure cohesive campaign execution.
  • Monitor and analyse campaign performance metrics, providing actionable insights for optimization.
  • Handle end-to-end campaign lifecycle – from ideation, targeting, and content creation to execution and reporting.
  • Oversee digital marketing activities including social media, email, paid ads, SEO, and influencer outreach.
  • E nsure brand consistency and messaging across all campaigns.
  • Identify new opportunities for campaigns and partnerships to enhance visibility and conversions.
  • Prepare campaign performance reports and present them to management.

Requirements & Skills:

  • Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
  • Proven experience (3–5 years) in campaign management.
  • Strong understanding of digital marketing platforms.
  • Excellent project management, organizational, and multitasking skills.
  • Data-driven mindset with ability to interpret campaign analytics and ROI.
  • Strong creative thinking and problem-solving skills.
  • Excellent communication and interpersonal skills for cross-functional collaboration.

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