Online Advertising Manager
5 days ago
Digital Marketing Opportunity:
The Abrao Group is seeking an Online Advertising Manager to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing online advertising campaigns that drive engagement and conversions across various platforms.
Key Responsibilities:
- Develop and execute online advertising campaigns using AI-driven optimization techniques
- Plan and manage search engine marketing (SEM) campaigns to increase visibility and conversions through paid search ads
- Implement lead generation strategies using various online channels and tactics to capture and nurture leads through the sales funnel
- Create and curate engaging content for digital channels, including blog posts, articles, infographics, and videos
- Monitor and analyze campaign performance to optimize future campaigns
Requirements:
- Bachelor's or Master's degree in Marketing, Advertising, or related field
- Proven experience in search engine marketing (SEM) and search advertising with a focus on AI-driven optimization techniques
- Strong understanding of AI concepts and applications in digital marketing
- Proficiency in AI-powered analytics tools such as Google Analytics or Adobe Analytics
- Excellent analytical skills with the ability to interpret complex data sets and extract actionable insights
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