Digital Growth Strategist

3 weeks ago


Chennai, Tamil Nadu, India Annachy (by Saravana Stores) Full time

Job Title: Digital Growth Strategist

Company: Annachy (by Saravana Stores)

We are seeking an experienced Digital Growth Strategist to lead our marketing efforts and drive user acquisition, engagement, and retention. This role will play a key part in developing and implementing a holistic marketing strategy that aligns with our business objectives.

Key Responsibilities:

  • Develop and execute multi-channel marketing campaigns to maximize customer lifetime value.
  • Manage the marketing budget to optimize spend and ensure maximum ROI across all campaigns.
  • Spearhead our digital marketing efforts (SEO/SEM, paid advertising, content marketing, social media, influencer marketing) to generate leads and enhance conversion rates.
  • Drive data-driven decision-making by using analytics and KPIs to track campaign performance and iterate for improvements.

Required Skills and Qualifications:

  • 7+ years of experience in a senior marketing role within the e-commerce or retail sector, with a focus on growth marketing.
  • Extensive experience in leading both digital and offline marketing strategies, with a proven ability to scale user acquisition.
  • Proficiency in using performance marketing tools, data analytics platforms, and marketing automation platforms.
  • Experience managing multi-channel marketing campaigns with a focus on maximizing customer lifetime value.
  • Proven expertise in budget management and optimizing marketing spend.

Benefits:

  • Competitive salary: ₹25 lakhs per annum.
  • Attractive benefits package, including ESOPs.
  • Growth opportunities in a dynamic and innovative company.

Why Annachy?

As a Digital Growth Strategist at Annachy, you will have the opportunity to shape the future of e-commerce in South India and drive business growth through effective marketing strategies. If you are a results-driven professional with a passion for digital marketing, we encourage you to apply for this exciting role.



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