Senior Brand Strategist

1 day ago

Gulbarga, Karnataka, India beBeeBrand Full time ₹ 1,90,00,000 - ₹ 2,60,00,000
Job Description:
We are seeking a seasoned brand strategist to lead our brand equity efforts. As an Associate Director, Brand Equity, you will be responsible for developing and executing strategies that drive business growth and enhance our brand reputation.

Key Responsibilities:
  • Strategize and implement a robust brand program across product superiority, deepening equity, and effectively implemented across different market types.
  • Build Masterbrand architecture strategy on the category.
  • Craft Positioning with Strong BCI - Build Brand Positioning Strategy and Brand Key.
  • Develop 360 Brand campaigns to drive Equity and Preference.
  • Create a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns.
  • Build Brand Purpose Platform.
  • Develop 'Always On' Digital plan for a 12-month calendar.
  • Deliver brand health metrics through the brand program with impactful and innovative communication plans.
  • Create Masterbrand Visual Identity and Packaging Re-design (evolutionary and revolutionary), Building Brand World-based Visual Identity Playbook and Detailing Brand sensorial signature.
  • Evolving & fine-tuning the Masterbrand strategy in line with category & competition landscape on an ongoing basis.

Required Skills and Qualifications:
  • Experience of core brand management in FMCG category, with handling of some significant brand campaigns.
  • Education qualification: MBA (Major in Marketing preferred).
  • Experience: 8-10 years (Minimum 3 years in brand management/brand equity).
  • End-to-end exposure of creating a brand TVC and campaign planning.
  • Deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights.
  • Commercial acumen to be able to efficiently manage the marketing & media budgets.
  • Understanding on how to navigate the brand world and closely working with agencies.

Benefits:
In this role, you will have the opportunity to work closely with cross-functional teams, drive business KPIs, and contribute to the success of our brand equity efforts.

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