Paid Media Strategist

2 weeks ago

Vijayawada, Andhra Pradesh, India beBeeDigital Full time ₹ 10,00,000 - ₹ 15,00,000

At Koffeetech Communications, we are seeking a highly skilled and results-driven Performance Marketing Executive to drive the success of our paid media campaigns. This is an exciting opportunity for a talented individual to join our team and make a significant impact on our business.

Job Summary:

We are looking for a seasoned Paid Media Executive who can manage, optimize, and scale paid advertising campaigns across digital platforms. The ideal candidate will have hands-on experience in running campaigns, analyzing performance metrics, and ensuring maximum ROI on ad spends.

Key Responsibilities:

  • Campaign Planning and Execution: Plan, execute, and manage paid campaigns across Google Ads, Facebook, Instagram, and other platforms.
  • Keyword Research and Targeting: Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
  • Performance Monitoring and Optimization: Monitor daily performance of campaigns and optimize for clicks, conversions, and ROI.
  • Ad Creative Development: Create, test, and iterate ad creatives, copies, and formats to improve performance.
  • Collaboration and Communication: Collaborate with design and content teams to ensure ads are aligned with brand guidelines.
  • Performance Analysis and Reporting: Track, analyze, and report campaign performance with actionable insights.
  • Budget Management: Manage budgets effectively and ensure campaigns stay within allocated spends.
  • Industry Staying Current: Stay updated with platform changes, new ad features, and industry best practices.

Requirements:

  • Education: Bachelor's degree in Marketing, Business, or related field.
  • Experience: 1–3 years of experience in paid media/digital advertising.
  • Technical Skills: Proficiency in Google Ads, Meta Ads Manager, and other ad platforms.
  • Analytical and Problem-Solving Skills: Strong analytical and problem-solving skills.
  • Marketing Funnel Understanding: Good understanding of digital marketing funnels and performance metrics (CTR, CPC, CPA, ROAS, etc.).
  • Multi-Tasking: Ability to work on multiple campaigns and deliver within deadlines.
  • Certifications: Google Ads or Facebook Blueprint certifications (preferred).

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