
>Acquisition Growth Specialist
5 days ago
Grow Our Games
We're seeking a User Acquisition Manager to drive profitable, scalable growth through precision targeting and creative iteration.
- Plan, execute, and continuously optimize paid UA campaigns across multiple channels, ensuring every dollar spent translates into measurable revenue.
- Develop and manage budgets with the goal of maximizing Return on Ad Spend (ROAS), not just installs or Click-Through Rate (CTR).
- Analyze deep-funnel metrics and adjust strategy based on true value generation.
- Run sophisticated creative testing and iterate on high-performing ad types.
- Build robust attribution models and cohort analyses using AppsFlyer or similar tools.
Key Responsibilities:
- Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
- Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.
Requirements:
- 2+ years of User Acquisition experience in casual mobile games or performance marketing with a strong ROAS mandate.
- Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
- Track record of scaling UA with positive unit economics.
- Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
- Familiarity with attribution platforms and key metrics such as Average Revenue Per User (ARPU) and Average Revenue Per Daily Active User (ARPDAU).
Bonus Points:
- Experience with Facebook Instant Games and optimizing HTML5 campaigns.
- Background in game monetization and live ops.
- Ability to brief and evaluate creative teams with performance-first instincts.
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