Strategic Innovator for Adhesive and Sealant Portfolio

7 days ago

Delhi, Delhi, India beBeeAdhesive Full time ₹ 18,00,000 - ₹ 24,00,000
Product Strategy and Innovation Leader

We are seeking a skilled Product Strategy and Innovation Leader to join our team. In this role, you will be responsible for driving product strategy, development, market positioning, pricing, and business growth initiatives while acting as the bridge between R&D, Sales, Marketing, and Operations teams.

You will oversee the lifecycle of our portfolio of sealants, adhesives, and hybrid technologies, identifying market needs, leading product innovation initiatives, managing existing product lines, and ensuring the company maintains a strong competitive advantage across industrial, construction, automotive, and consumer segments.

Key Responsibilities:
  1. Develop and execute strategic plans for the portfolio based on market trends, customer needs, and competitive intelligence.
  2. Conduct market research, competitor analysis, and customer feedback gathering to identify new opportunities and threats.
  3. Collaborate with R&D to define product specifications, oversee product development timelines, and manage the launch of new products and formulations (e.g., polyurethane, MS polymer, silicone, epoxy adhesives).
  4. Manage product life cycles from ideation to phase-out, ensuring profitability and market relevance. Optimize SKU assortment based on sales performance and market trends.
  5. Create product training materials, technical datasheets (TDS), and sales toolkits. Support the sales team with technical presentations, seminars, and customer visits.
  6. Set pricing strategies aligned with value propositions and market dynamics. Manage product margins and profitability targets.
  7. Work closely with key customers, distributors, and OEMs to understand application needs (e.g., construction joints, automotive bonding, assembly adhesives) and drive customized solutions.
  8. Ensure all products meet applicable regulatory standards (e.g., ISO, ASTM, CE Marking) and manage technical documentation.
  9. Collaborate with the marketing team for new product launches, promotions, branding, and technical content generation.
  10. Interface with production, quality assurance, supply chain, and finance teams to align operations with product plans.
Requirements:
  • Bachelor's degree in Chemistry, Chemical Engineering, Materials Science or related fields. Master's degree or MBA preferred.
  • 7–10 years of product management or technical sales/marketing experience in sealants, adhesives, construction chemicals, or related industries.
  • Strong technical knowledge of adhesive and sealant chemistries (PU, MS polymers, acrylics, epoxies, silicones, hot melts, etc.).
  • Experience managing cross-functional projects and launching products in industrial markets.
  • Strong analytical, strategic thinking, and financial acumen.
  • Excellent communication and presentation skills.
  • Ability to travel domestically and internationally as needed (~20–30%).
Preferred Skills:
  • Understanding of building & construction or packaging applications.
  • Experience with hybrid sealants, structural adhesives, or green/sustainable adhesive solutions.
  • Certifications like PMP, Six Sigma, or relevant product management certifications are a plus.

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