Social Media Content Strategist

4 days ago

Indore, Madhya Pradesh, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 20,00,000
Job Description

As a key player in our team, you will be responsible for creating and executing engaging content that resonates with parents. We are seeking a highly skilled Social Media Marketing Manager to lead our social media strategy and develop campaigns that drive meaningful connections with our audience.

The ideal candidate will have a proven track record of managing social media channels, developing creative brand campaigns, and overseeing high-volume content production. They will work closely with cross-functional teams to ensure all output aligns with our brand tone and quality standards.

Key Responsibilities:

  • Develop and manage the monthly social content plan across various platforms.
  • Create and execute innovative brand campaigns that drive engagement and traction.
  • Oversee content production, review briefs, coordinate with video teams, designers, and copywriters, and ensure all output meets brand standards.
  • Write compelling copy and hooks for short-form and long-form posts.
  • Utilize AI tools to enhance research, idea generation, and copy drafting.
  • Track performance across channels, analyze metrics to optimize content, influencer collaborations, and campaigns.

Requirements:

  • Postgraduate or MBA degree.
  • Minimum 3 years of experience managing social media for a D2C brand or parenting/edtech startup.
  • Strong understanding of Instagram Reels, short video formats, and hooks that drive engagement.
  • Excellent writing skills in simple, relatable English; Hindi knowledge is a plus.
  • Basic familiarity with Canva or simple design tools to make quick edits.
  • Proactive, detail-oriented, self-driven, and not afraid to experiment.
  • Past experience working with agencies or freelancers for shoots and edits is a plus.

Working hours: 10 AM to 7 PM with a 6-day work week.

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