Chief Brand Engagement Officer

12 hours ago

Bengaluru, Karnataka, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Marketing Director Role

This crucial position drives the company's brand narrative, fosters top-of-funnel engagement, empowers frontline sales, and deepens customer relationships.

Key Responsibilities:
  • Develop and execute integrated marketing strategies to enhance brand awareness, preference, and credibility among buyers, sellers, channel partners, and internal stakeholders.
  • Manage cross-functional teams and external agencies to optimize media plans across ATL, BTL, and Digital channels.
  • Champion brand consistency across all touchpoints and lead partnerships with relevant trade bodies and local associations to expand influence and recall.
Demand Generation & Revenue Maximization
  • Design and implement programs to drive top-of-the-funnel leads and pipeline for different customer segments, product categories, and financing programs.
  • Activate outbound outreach programs to engage high-potential customer databases and drive qualified lead generation.
  • Enable frontline teams (Sales, Category, Partnerships) with insights, tools, collateral, and content to become effective in revenue maximization and conversions.
  • Build programs to increase wallet share across existing customers through joint business plans, active engagement with decision-makers, and delivering a consistent brand experience.
  • Develop and manage loyalty programs that drive sustainable and efficient customer acquisition and retention across all segments.
Customer Experience
  • Ensure consistent, cohesive messaging across the entire customer journey from acquisition to loyalty.
  • Monitor and drive NPS by using insights, data, feedback, and competitive analysis to improve experience at each stage.

Requirements:

  • 6+ years of progressive experience in B2B marketing, preferably in construction, industrial, or allied sectors.
  • Demonstrated success in brand building, lead generation, digital marketing, and sales enablement.
  • Strong leadership skills with experience managing cross-functional teams and external agencies.
  • Excellent communication, stakeholder management, and storytelling ability.
  • Analytical mindset with a hands-on approach to performance tracking and marketing effectiveness.
  • Creative thinker with deep attention to detail and a bias for execution.

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