Digital Marketing Specialist

6 days ago

Chennai, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title:

Digital Marketing Specialist

">About the Role:

We are seeking a highly skilled Digital Marketing Specialist to join our team. As an SEO expert, you will be responsible for developing and implementing effective search engine optimization strategies to improve our online presence.

Maintain and regularly update the organization's website to ensure it is informative, engaging, and optimized for search engines.

Monitor and manage company presence across social media platforms to build brand awareness and engage with customers.

Plan and launch digital advertisements to increase brand visibility and drive website traffic.

Develop and refine SEO strategies to improve search rankings and drive organic traffic to the website.

Track, analyze, and report website analytics and digital campaign performance to inform future marketing decisions.

  • Key Responsibilities:
  • Maintain and regularly update the organization's website to ensure it is informative, engaging, and optimized for search engines.
  • Monitor and manage company presence across social media platforms to build brand awareness and engage with customers.
  • Plan and launch digital advertisements to increase brand visibility and drive website traffic.
  • Develop and refine SEO strategies to improve search rankings and drive organic traffic to the website.
  • Track, analyze, and report website analytics and digital campaign performance to inform future marketing decisions.
Requirements:
  • Necessary Skills:
  • Basic graphic design skills using CorelDraw or similar tools to create engaging social media creatives.
  • Strong understanding of digital marketing concepts and SEO best practices to develop effective optimization strategies.
  • Proficiency in HTML, CSS, JavaScript, and MySQL to maintain and update the website.
  • Creative mindset with strong analytical and problem-solving skills to identify opportunities for improvement.
  • Experience with social media management and content creation to build and engage with our online community.
Bonus Points:
  • Preferred Qualifications:
  • Familiarity with Google Analytics and other digital marketing tools.
  • Ability to work independently and as part of a team.
  • Excellent communication and interpersonal skills.
  • Results-oriented individual with a passion for digital marketing.

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