Senior User Retention Specialist

6 days ago

Guntur, Andhra Pradesh, India beBeeEngagement Full time ₹ 9,00,000 - ₹ 14,00,000

Job Opportunity:

Key Responsibilities:
  • Develop and execute user engagement strategies that increase daily active users, monthly active users, and session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Design automated engagement journeys across push notifications, in-app messaging, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core performance indicators: returning user percentage, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
Required Skills and Qualifications:
  • Previous experience in BFSI and fintech industries.
  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.

Success Metrics: Increase in returning user base and app re-engagement rates, Consistent improvement in daily active users, monthly active users, and session time, Higher adoption of cross-sell products through in-app journeys, Reduced churn and improved reactivation of dormant users.

About the Role:

This role sits at the intersection of marketing, product, and analytics—responsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.

This is a high-impact role that directly supports our goal to grow daily active/ monthly active users and deepen user-product affinity.

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