Marketing Communications Strategist

4 weeks ago


Flower Bazaar, India Techtinium Full time
Marketing Communications Specialist

We are seeking a highly skilled Marketing Communications Specialist to join our team at Techtinium Technologies. As a key member of our marketing team, you will be responsible for designing and executing email marketing campaigns using Pardot, ensuring all emails are optimized for performance and deliverability, and utilizing A/B testing to improve response rates and conversions.

Responsibilities:
  • Design and execute email marketing campaigns using Pardot
  • Ensure all emails are optimized for performance and deliverability
  • Utilize A/B testing to improve response rates and conversions
  • Implement and manage lead nurturing programs using Pardot
  • Set up and refine lead scoring models to align with campaign goals
  • Monitor and report on the effectiveness of marketing campaigns and automated journeys
  • Use data to recommend improvements in campaign strategies
  • Manage lists, segmentations, and data integrations within Salesforce Marketing Cloud
Requirements:
  • Excellent communication skills and strong project management and leadership skills
  • Hands-on experience in marketing automation, specifically with Salesforce Pardot
  • Strong skills in Pardot's and Salesforce's reporting features
  • Experience with A/B testing and analytics tools
  • Excellent problem-solving skills and attention to detail
  • Willingness to occasionally work Pacific Standard hours for calls with the American team
  • High level of integrity, ethics, and ability to maintain confidentiality

We offer a competitive salary of 6 lacs per annum, medical insurance for employees and immediate family, and the opportunity to work with a highly motivated team of young professionals. If you are passionate about marketing and have a strong desire to learn and grow, we encourage you to apply for this exciting opportunity.



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