Marketing Communications Strategist
4 weeks ago
We are seeking a highly skilled Marketing Communications Specialist to join our team at Techtinium Technologies. As a key member of our marketing team, you will be responsible for designing and executing email marketing campaigns using Pardot, ensuring all emails are optimized for performance and deliverability, and utilizing A/B testing to improve response rates and conversions.
Responsibilities:- Design and execute email marketing campaigns using Pardot
- Ensure all emails are optimized for performance and deliverability
- Utilize A/B testing to improve response rates and conversions
- Implement and manage lead nurturing programs using Pardot
- Set up and refine lead scoring models to align with campaign goals
- Monitor and report on the effectiveness of marketing campaigns and automated journeys
- Use data to recommend improvements in campaign strategies
- Manage lists, segmentations, and data integrations within Salesforce Marketing Cloud
- Excellent communication skills and strong project management and leadership skills
- Hands-on experience in marketing automation, specifically with Salesforce Pardot
- Strong skills in Pardot's and Salesforce's reporting features
- Experience with A/B testing and analytics tools
- Excellent problem-solving skills and attention to detail
- Willingness to occasionally work Pacific Standard hours for calls with the American team
- High level of integrity, ethics, and ability to maintain confidentiality
We offer a competitive salary of 6 lacs per annum, medical insurance for employees and immediate family, and the opportunity to work with a highly motivated team of young professionals. If you are passionate about marketing and have a strong desire to learn and grow, we encourage you to apply for this exciting opportunity.
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Marketing Communications Strategist
4 weeks ago
Flower Bazaar, India Techtinium Full timeMarketing Communications SpecialistAt Techtinium, we're seeking a talented Marketing Communications Specialist to join our team. As a key member of our marketing department, you'll be responsible for designing and executing email marketing campaigns using Pardot, ensuring all emails are optimized for performance and deliverability, and utilizing A/B testing...
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