Transformational Fashion Communication Specialist

12 hours ago

Anantapur, Andhra Pradesh, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000

Transformative Digital Leader

Seeking an exceptional individual to spearhead digital communication initiatives and drive business growth through innovative storytelling and brand expression.

Key Responsibilities:

1. Brand Voice & Storytelling

  • Develop and maintain a consistent brand voice across all digital channels, ensuring tone and style consistency across teams and platforms.
  • Create and execute communication guidelines to ensure seamless messaging across various touchpoints.

2. Campaign Strategy & Execution

  • Conceptualise and develop engaging campaigns that reinforce the company's positioning as a leader in curated, modern fashion.
  • Align campaigns with product launches, festivals, collaborations, and brand initiatives.
  • Drive cohesive campaign execution from concept to completion.

3. Content Creation & Design

  • Design and deliver all digital communication assets, including static creatives, Reels, Stories, GIFs, emailers, and website banners.
  • Be comfortable and confident being in front of the camera to model and create engaging content.
  • Oversee end-to-end execution of visual content - from concept to final output - ensuring brand aesthetics are maintained.
  • Proficiency in graphic design and video editing tools is essential.

4. Digital Engagement & Community

  • Manage day-to-day digital communication across platforms to ensure timely, engaging, and relevant messaging.
  • Support growth and engagement by producing creative content that drives conversations, shares, and saves.

5. Innovation & Trendspotting

  • Stay updated on digital communication trends, platform updates, and content formats.
  • Introduce new ideas for storytelling and brand expression that resonate with the evolving audience.
  • Utilize AI tools for content creation.

What We Offer:

Full-time role with immediate hire opportunity based in Mumbai. Preferred candidates will have experience in the fashion/fashion e-commerce domain. Please share your portfolio along with your CV.

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