Marketing Operations Specialist

1 month ago


Mumbai, Maharashtra, India Orion Innovation Full time

Marketing Operations Specialist

The Marketing Operations Specialist will play a critical role in the running of marketing operations for the Financial Services vertical, working closely with the Sr. Marketing Director to drive growth through new leads and expanded sales into existing customers.

This hybrid role involves a regular presence in the office when required and will join a dynamic global marketing team across the US, Europe, India, and Mexico. The successful candidate will be passionate about technology, have a can-do attitude, and be a strategic and creative thinker.

Key Responsibilities:

  • Financial Services Marketing Support - Support the vertical go-to-market strategy in all global markets where we have a presence and plan to grow.
  • Event management - Manage and execute conference/exhibitions and Orion-hosted events, and drive post-event follow-up.
  • Demand Generation/Digital Marketing support - Work closely with the Digital Marketing Lead to support digital marketing programs and leverage data insights.
  • Lead qualification - Research key decision-makers at target companies, build and manage target lists, develop and execute nurture and drip campaigns to drive awareness and engagement.

Requirements:

  • Graduation degree in marketing, business, or communications (Masters a plus).
  • Minimum of 8 years of experience in Marketing in a B2B tech services or SaaS company, preferably in a Financial Services domain.
  • Minimum of 3-5 years' accountability for leads/pipeline goals.


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