Marketing Operations Specialist

5 days ago


Mumbai, Maharashtra, India upGrad International Full time
Job Description

We are seeking a highly motivated and detail-oriented Marketing Operations Specialist to join our team at upGrad International. As a key member of our marketing operations team, you will play a critical role in streamlining our marketing processes to drive efficiency and effectiveness across all marketing initiatives.

Your primary responsibilities will include:

  • Supporting the execution of multi-channel marketing campaigns, ensuring operational excellence;
  • Owning end-to-end social media management for upGrad international channels and strategy across Facebook, Instagram, and YouTube, and others;
  • Monitoring, measuring, and reporting on the performance of marketing campaigns & social media, using data to drive actionable insights and improve future efforts;
  • Continuously evaluating and improving marketing processes to enhance productivity and efficiency, working to implement best practices;
  • Assisting in managing the marketing budget, tracking expenditures, and ensuring that resources are allocated effectively.

To be successful in this role, you should have:

  • At least 1.5+ years of experience in marketing operations or a related field;
  • A Bachelor's degree in Marketing, Business, or a related field;
  • Proficiency with Hootsuite, Campaign Manager, Ads Manager;
  • A strong ability to interpret data and derive insights to optimize marketing strategies;
  • Exceptional organizational skills and attention to detail with the ability to manage multiple projects simultaneously;
  • Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams;
  • Creative problem-solving skills with the ability to thrive in a fast-paced, dynamic environment.

Salary: $65,000 - $85,000 per year based on location and experience.



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