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Data-Driven Market Strategist
3 weeks ago
We enable business continuity and drive strategic revenue growth through data-driven insights.
Our team collaborates with global sales teams to develop customer-centric marketing strategies and optimize pricing promotions across markets.
You will apply analytical principles to drive innovation, experiment with new approaches, and deliver value-added solutions for stakeholders, customers, and team members.
Purpose of the RoleWe partner with brands and retailers to design and execute local-level marketing programs that drive incremental volume at priority retailers.
You will lead account-specific customer marketing projects, develop campaign creative briefs, and summarize customer-facing sales impact.
Key Responsibilities- Analyze multiple data sources to inform strategic decisions and develop forward-thinking strategies for our GMI brands.
- Develop recaps and input into campaign creative briefs and customer-facing sales impact summaries.
- Lead account-specific customer marketing projects, driving results-oriented initiatives.
- Manage internal score-carding and MM analysis on behalf of the Customer team, delivering actionable insights.
- Validate ROAS, ROI, and spend calculations from external partners, ensuring data accuracy.
- Drive search and media campaign measurement analysis (70% of time).
- Develop customer marketing recap presentations, highlighting direct customer data and driving business outcomes.
- Lead and participate in key customer and internal meetings, fostering strong relationships.
- Nurture working partnerships with sales and marketing team members, driving collaborative success.
