Marketing Strategist

2 days ago


Chennai, Tamil Nadu, India Unifi Capital Pvt. Ltd Full time

Unifi Capital Pvt. Ltd. is a specialized Portfolio Management company seeking an experienced B2C Marketing professional to drive marketing campaigns and leverage digital media for online sales in Chennai.

The role: Deputy Manager - Branding and Marketing

This opportunity presents a unique chance for a marketing professional to play a significant role in the marketing function, communicating the firm's investment philosophy and exceptional track record to create high brand salience among discerning investors.

Key Responsibilities:

• Develop a strategic and operational framework for marketing communications, collaborating with agencies on collateral development (brochures, mailers, AVs) and sports/event management.
• Coordinate content collaboration with internal teams and external agencies for both internal and external communications, ensuring consistent application of brand communication.
• Manage digital marketing, social media, and the corporate website, conducting brand research, competitor tracking, and analysis of campaigns and initiatives.
• Measure the effectiveness of campaigns, manage allocated budgets, and set up & manage campaigns in digital marketing tools and platforms.
• Experience in working with web analytics, CRM systems, mailer apps, and WhatsApp for Business (WABA).

Requirements:

• MBA/PGDM in Marketing from Tier 1 / 2 B-school.
• 2 to 5 years of relevant experience.
• Remuneration package will be competitive with industry standards, with potential for significant performance-based upside (Rs. 12-18 lakhs per annum).

About Unifi Capital:

Unifi Capital Pvt. Ltd., founded in 2001, has AUM of INR 25,700 crores and offers innovative investment strategies with superior risk-adjusted returns.



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