
Senior Brand Strategist
3 days ago
Job Description:
The Head of Branding & PR will oversee the institution's brand, ensuring its positioning and visibility across stakeholders.
Key Responsibilities:
- Brand Strategy & Management:
- Develop a branding strategy aligned with institutional objectives.
- Maintain consistency of brand identity across all platforms.
- Enhance brand recognition within the education sector.
- Public Relations & Media Management:
- Establish strong relationships with media outlets, influencers, and industry bodies.
- Create engaging content for leadership and press releases.
- Manage media coverage and crisis communication to maintain institutional reputation.
- Digital & Social Media Presence:
- Promote the brand on Twitter, Instagram, and other social platforms.
- Oversee content strategy and storytelling to drive digital campaigns.
- Analyze data to inform continuous improvement.
- Events & Outreach:
- Organize branding events, conferences, and community outreach initiatives.
- Foster institutional visibility at national and international forums.
- Stakeholder Communication:
- Communicate effectively with internal teams and alumni.
- Collaborate with academic, CRC, and admissions departments for brand alignment.
Required Skills & Qualifications:
- Strategic thinking
- Branding expertise
- PR skills
- Digital marketing knowledge
- Content creation abilities
- Event management capabilities
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