Digital Outreach Specialist

4 hours ago

Allahabad, Uttar Pradesh, India beBeeCampaign Full time ₹ 15,00,000 - ₹ 25,00,000

Campaign Manager Position

Overview:

We are seeking a highly skilled Digital & Campaign Manager to join our team. The ideal candidate will be responsible for designing, executing, and optimizing digital outreach strategies to improve collections performance.

Main Responsibilities:

  • Design and execute multi-channel digital campaigns tailored to customer segments and delinquency stages.
  • Develop and maintain a campaign calendar aligned with business priorities and regulatory guidelines.
  • Collaborate with internal teams to align messaging, tone, and escalation protocols.
  • Utilize the campaign builder platform to configure and allocate customer segments across delinquency buckets, channels, and vendors.
  • Ensure dynamic allocation logic based on risk scores, payment behaviour, and campaign responsiveness.

Requirements:

  • Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.
  • 5–10 years in digital marketing, collections strategy, or campaign management.
  • Experience in financial services, NBFCs, or fintech preferred.

Tech Skills:

  • Proficiency in campaign platforms (e.g., Twilio, FICO CCS, Genesys), SQL, and visualization tools (Power BI/Tableau).
  • Familiarity with CRM systems, CFRs, and data integration workflows.
  • Understanding of compliance frameworks and ORM documentation.

Skill Set:

  • Strong analytical and problem-solving abilities.
  • Excellent communication and stakeholder management.
  • Ability to work in a fast-paced, cross-functional environment.

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