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Brand Development Specialist

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Bengaluru, Karnataka, India beBeeBrand Full time ₹ 1,04,000 - ₹ 1,30,878
Brand Development Specialist

Job Summary:

We are seeking a skilled Brand Development Specialist to join our team. The ideal candidate will have a proven track record of developing and executing brand strategies that drive business growth.

Key Responsibilities:

  • Define and evolve the brand identity, voice, and values across all verticals.
  • Translate Ayurvedic principles into modern, easy-to-understand communication tailored to different customer segments.
  • Craft and refine brand narratives that resonate across diverse geographies and digital platforms.
  • Collaborate with internal teams and external partners to ensure high-quality campaign delivery and storytelling.
  • Drive end-to-end execution from brief to launch and ensure timely rollout and quality control.
  • Design and manage a robust influencer marketing strategy that aligns with brand goals from awareness to conversion.
  • Identify and onboard relevant influencers, wellness creators, Ayurvedic practitioners, and thought leaders across platforms.
  • Develop influencer briefs and oversee content creation to ensure messaging accuracy, authenticity, and aesthetic alignment.
  • Track and evaluate campaign performance, and optimize partnerships based on data and insights.
  • Lead research initiatives to understand consumer behavior, market trends, and competitor strategies.
  • Turn insights into actionable brand strategies and campaign ideas that address consumer needs and cultural moments.
  • Coordinate with cross-functional teams to ensure unified brand expression.

Requirements:

  • Proven experience in brand development and marketing.
  • Strong understanding of Ayurvedic principles and their application in modern communication.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively with internal and external stakeholders.
  • Strong project management and organizational skills.

What We Offer:

  • A dynamic and supportive work environment.
  • Ongoing training and professional development opportunities.
  • The chance to work on exciting and challenging projects.