Marketing Operations Manager

6 days ago

Bengaluru, Karnataka, India Azentio Software Pvt Ltd Full time
About Azentio Software Pvt Ltd:

  • Azentio Software Pvt Ltd is a global software company providing mission-critical, vertical-specific software products for customers in banking, financial services, and insurance verticals.
  • The company has over 800 customers in more than 60 countries, with a team of over 2,300 employees across offices in 12 countries.
  • Azentio Software Pvt Ltd offers a comprehensive range of products serving core operations to modern digital needs for the financial services industry.
  • The company's deep domain knowledge and solutions in financial services extend across insurance, retail, and corporate lending, Islamic Banking, anti-money laundering and asset management.
  • Azentio Software Pvt Ltd proudly serves mid-market enterprises across the Middle East, Africa, Asia Pacific, and India with a comprehensive ERP solution.

Job Summary:

  • The Manager-Marketing operations will role into the Central Sales Operations team at Azentio Software Pvt Ltd and would work towards driving operational excellence across Azentio's GTM Org.
  • The role would partner closely with Marketing and other cross-functional teams to leverage process, tools & analytics to unlock revenue growth.
  • Key responsibilities include overseeing marketing automation, campaign management, and developing performance metrics that deliver actionable insights to leadership.
  • The position also plays a crucial role in change management, ensuring the effective adoption of new tools, processes, and strategies across marketing & sales teams.

Key Responsibilities:

  • Drive operational excellence across Azentio's GTM Org by partnering closely with Marketing and other cross-functional teams.
  • Oversee marketing automation, campaign management, and develop performance metrics that deliver actionable insights to leadership.
  • Ensure effective adoption of new tools, processes, and strategies across marketing & sales teams through change management.
  • Address key challenges such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting across all marketing strategies.
  • Provide analytics reports and dashboards using a marketing automation platform (Hubspot/Marketo/Pardot etc) and third-party BI tools.
  • Orchestrate campaigns in Marketing Automation, including the setup and backend workflows necessary to effectively launch and measure marketing activities.
  • Manage reporting, KPIs, marketing dashboards, conversion tracking, and campaign insights.
  • Improve, monitor, and maintain contact and account data quality, ensuring accuracy and minimizing flawed or incomplete data.
  • Establish, maintain, and enhance scalable processes across systems to ensure best practices, enabling the marketing team to perform optimally in their respective roles.
  • Design/execute/manage integration between Salesforce and the marketing automation tool while ensuring data accuracy/availability and transparency.
  • Oversee customer lifecycle management.
  • Manage the sales process effectively.

Requirements:

  • Over 5 years of experience in marketing, operations, or analytics within a B2B technology or services environment.
  • Extensive knowledge of marketing automation platforms (Hubspot/Marketo/Pardot etc), including the integration of third-party tools and APIs to enhance marketing automation.
  • Proficiency in marketing methodologies such as automation, account-based marketing, campaign management, and lead nurturing.
  • Exceptional analytical and problem-solving skills, with a strong ability to analyze and visualize data in Excel, HubSpot, and BI tools.
  • Indepth understanding of the customer journey, with additional experience in data augmentation, lead routing, and lead scoring being a plus.
  • Familiarity with a wide range of marketing technologies, including but not limited to HubSpot, ZoomInfo, Demand base, and Google Analytics.

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