Strategic Media Planner and Buyer
3 weeks ago
About the Role:
We are seeking a highly skilled Strategic Media Planner and Buyer to join our team at Maruti Suzuki India Limited.
Job Summary:
The successful candidate will be responsible for planning, executing, and monitoring media campaigns across various platforms, including TV, OTT, Print, Cinema, OOH & Radio. Key responsibilities include maximizing ROI through efficient media plans, tailoring media mixes to reach target audiences, tracking media habits and consumption patterns, and maintaining strong relationships with media agencies and vendors.
Key Accountabilities:
- Developing and implementing media plans that achieve 100% utilization of budgets
- Ongoing monitoring of performance and deliverables from media agencies
- Negotiation of media rates to secure optimal value
- Tracking competition trends and media landscape changes
- Managing and presenting data-driven insights to stakeholders
- Maintaining adherence to internal controls and policies
Requirements:
- Bachelor's degree in Marketing or related field
- Minimum 3-7 years' experience in media planning, buying, and execution
- Strong understanding of media basics, including reach, frequency, and impact-based planning
- Hands-on experience with media planning software and tools like YUMI, Ad-Ex, IRS, ABC, ComScore, TAM
- Proficiency in MS Office for data-driven media planning
Salary: ₹12,00,000 - ₹18,00,000 per annum
Location: Based in Gurgaon, Haryana
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