Digital Brand Ambassador

2 days ago

Noida, Uttar Pradesh, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

**Job Description:**

We are seeking a skilled professional to join our team as a Social Media and Performance Marketing Manager. This role will be responsible for developing and executing paid campaigns across various digital channels, while building a strong brand presence on social media.

As the key driver of traffic, lead generation, and ROI improvement from digital spends, this role will play a critical part in our business success.

**Key Responsibilities:**

  • Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other platforms.
  • Manage ad budgets effectively to ensure return on investment and lead generation targets are met.
  • Track KPIs such as click-through rate, cost-per-click, conversion rate, return on ad spend, and analyze data to improve performance.
  • Perform A/B testing on ad creatives, audience targeting, and landing pages.
  • Coordinate with the sales team to align leads with business outcomes.

**Social Media Management:**

  • Develop and execute monthly social media calendars across platforms (Instagram, Facebook, LinkedIn, etc).
  • Create engaging, travel-focused content (posts, reels, stories) that aligns with our brand's voice and values.
  • Monitor trends, engage with followers, and grow community organically.
  • Analyze engagement metrics and optimize for better reach and visibility.

**Analytics & Reporting:**

  • Use tools like Google Analytics, Meta Business Suite, and others to generate weekly/monthly reports.
  • Provide actionable insights and performance dashboards to leadership.

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