
Digital Media Strategist
18 hours ago
About the Opportunity
You will be responsible for developing and executing a comprehensive digital media strategy across multiple platforms, including Meta, Snapchat, TikTok, YouTube, and Twitter. Your key objective will be to drive business growth through data-driven insights and effective campaign execution.
To succeed in this role, you will need to possess excellent analytical skills, with the ability to analyze cross-functional data and make informed recommendations on budget allocation across channels, devices, and campaigns.
Additionally, you will be expected to lead the development of acquisition campaigns, driving improvement in app acquisition performance against monthly targets while coaching team members to ensure their success.
Another key aspect of this role is identifying new marketing opportunities and creative ideas based on commercial KPIs, customer insights, and competitive analysis. This will involve ongoing testing and learning to stay ahead of the competition.
As a Digital Media Strategist, you will own the full project lifecycle, ensuring high-quality delivery and achievement of key performance indicators (KPIs) through collaboration with cross-functional teams. You will also provide guidance to local marketing teams on how to best execute local tactics.
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