Digital Media Strategist

3 days ago

Noida, Uttar Pradesh, India beBeePerformance Full time ₹ 15,00,000 - ₹ 28,00,000
About the Role

We're seeking a Performance Media Planner to take charge of strategizing, executing, and optimizing ad campaigns across Meta and Google platforms.

What You'll Do:

  • Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
  • Work closely with the creative and strategy teams to build high-performing campaigns.
  • Monitor campaign performance daily and optimize for conversions, ROAS, and CPL.
  • Conduct A/B testing on creatives, audience segments, and landing pages.
  • Generate campaign performance reports and insights using analytics tools.
  • Stay updated with trends and updates in digital advertising platforms.
Requirements

We're Looking For:

  • 2–3 years of experience in running Meta & Google Ads campaigns.
  • Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL, etc.
  • Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
  • Data-driven mindset with a keen eye for campaign insights and optimizations.
  • Ability to manage multiple campaigns across different industries or verticals.
Bonus Points If You Have:

  • Experience with remarketing, lookalike audiences, and funnel-based targeting.
  • Experience working in a creative/digital agency environment.
  • Certification in Google Ads or Meta Blueprint.

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