Brand Development Lead

6 days ago


Gurgaon, Haryana, India The Bridge Associates Full time

At The Bridge Associates, we are looking for a Brand Development Lead to drive our retail client's marketing strategy. This role offers a unique opportunity for a creative and results-driven individual to make a significant impact on our business.

Key Responsibilities:

The successful candidate will be responsible for developing and executing a 360-degree marketing strategy to drive brand awareness and customer engagement across multiple locations.

  • Lead ATL (TV, Print, Radio, OOH) and BTL (on-ground activations, in-store promotions, events) campaigns to enhance customer loyalty and retention.
  • Analyze consumer insights and market trends to tailor marketing campaigns for different regions and demographics.
Requirements:
  • Proven ability to manage and scale marketing campaigns across multiple locations.
  • Strong analytical skills with experience in marketing analytics and consumer behavior insights.


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