Senior Digital Product Lead

This role entails leading a team of product managers and developers, working closely with cross-functional teams to manage the entire ad revenue end-to-end.

• The ideal candidate will have a genuine passion for internet/web products and an understanding of how ad monetization works for publishers. They should be able to learn and implement best practices to achieve organic revenue growth.
• To succeed in this role, you'll need to demonstrate strong analytical skills, being data-driven to synthesize insights about consumers and their interaction/experience with the product, while also keeping a tab on the market and competition to maintain product edge and improve market leadership.
• A good planning, organizing, and execution skills are necessary to deliver on the organization's aggressive growth plans.
• Natural comfort in cross-functional disciplines like technology, UI/UX, market research, communication, etc. will surely take you places in this role.
• Product management being inherently interdependent, you'll need to possess good collaboration, negotiation, and influencing skills, to align required stakeholders with objectives, roadmap, and ensure timely execution.
• This role is a people management role and therefore you'd have a strong people connect, ability to hire the best talent, nurture them, and keep them motivated to achieve stretched goals.

• Managing revenue from sources including Google AdExchange, Google Open Bidding, Google Adsense, Other Partners, etc. 
• Existing partner management and new partner onboarding while taking care of reporting, invoicing, and yield optimization
• Revenue planning for achieving monthly, quarterly & annual revenue targets
• Assisting Direct Ad Sales team in achieving campaign goals & providing new solutions to the market
• Finding relevant audience via Web Analytics & Database SQL for monetization via partners or via direct ad sales team
• Maximizing revenue and yield through Ad optimizations
• Manage the entire Product Lifecycle, acting as a customer champion and work on assessing market opportunity, planning the roadmap, executing it, and then measuring the success through relevant KPIs and finding continual areas of improvements
• Define and analyse Key Success Metrics
• Lead a team PMs/APMs/Developers and work cross-functionally with the UI/UX, QA, Central Engineering Teams, Business Team (Sales / Servicing / Customer Support) to deliver on the aggressive growth plans
• Prioritize and sign-off new feature development requirements, enhancement and bug fixes
• Define the execution plan and resource allocation
• Manage the complete development lifecycle – requirement definition, development, testing and deployment, insights, and continual improvements
• Define, document, and communicate objectives, requirements and constraints for product initiatives and releases
• Build and Nurture High Performance Team.

• Total experience of 5-8 years in technology and product
• Strong Analytical abilities and experience with various web analytics tools
• Understanding of Google Ad Manager/Adsense / Header Bidding
• Own relationships, operational aspects, including integration onboarding and analytics for new Demand/Supply Partners
• Work with programmatic publisher/advertiser account management team to review and investigate potential growth opportunities
• Strong Drive to Achieve and demonstrated Bias for Action 
• Collaboration, Negotiation, and Influencing skills

This role offers opportunities for career advancement and personal growth in a dynamic environment.

Please note that we are looking for a highly motivated individual who can contribute to our company's success.