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Marketing Specialist

2 weeks ago

Gurgaon, Haryana, India Decision Point Full time

**Job Title:** Product Marketing Specialist

Decision Point is seeking a highly skilled Product Marketing Specialist to join our team. In this role, you'll be responsible for driving product awareness and adoption through effective marketing strategies.

About the Job:

  • Develop and execute product marketing plans to drive awareness, generate leads, and support product launches
  • Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product enhancements and differentiation
  • Collaborate with sales teams to develop sales enablement materials and support lead generation activities
  • Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies accordingly

Requirements:

  • Masters degree in marketing, business, or related field; MBA preferred
  • Minimum 2 years of experience in product marketing, preferably in the technology or software industry
  • Proven track record of developing and executing successful product marketing campaigns
  • Strong analytical and problem-solving skills, with the ability to interpret data and insights to drive informed decision making