Senior Business Intelligence Analyst

3 days ago

Kannur, Kerala, India beBeeGrowth Full time US$ 90,000 - US$ 1,20,000
Key Performance Growth Analyst

The ideal candidate will possess a deep understanding of analytics and growth metrics, with expertise in SQL and data manipulation. In this role, you will analyze large datasets to extract key insights and inform business decisions.

  • Conduct comprehensive cohort analysis using AppsFlyer data to track user acquisition, retention, and revenue performance across different user segments and acquisition channels.
  • Calculate and monitor key growth metrics including Customer Lifetime Value (LTV), Return on Investment (ROI), ROAS, payback periods, and customer acquisition costs (CAC).
  • Build and maintain advanced attribution models to measure marketing campaign effectiveness and optimize budget allocation across channels.
  • Collaborate with data engineers to design, optimize, and maintain data pipelines that process AppsFlyer raw data for analytical purposes.
  • Develop complex SQL queries in Snowflake to extract, transform, and analyze large datasets for growth insights.
  • Create and maintain interactive dashboards in Metabase to visualize key performance metrics and provide self-service analytics for stakeholders.
  • Design and execute A/B testing frameworks to evaluate the impact of product changes and marketing campaigns on growth metrics.
Qualifications
  • Bachelor's degree in Data Science, Statistics, Economics, Business Analytics, Marketing Analytics, or a related quantitative field.
  • 3+ years of proven experience as a Growth Analyst, Marketing Analyst, or similar analytical role, preferably in mobile app or SaaS environments.
  • Expert-level proficiency in SQL for complex data manipulation and analysis, with specific experience in Snowflake data warehousing.
  • Advanced experience with Metabase for creating interactive dashboards and self-service analytics solutions.
  • Demonstrated experience with mobile attribution platforms, with specific expertise in AppsFlyer data analysis and reporting.
Preferred Skills
  • Master's degree in a relevant quantitative field.
  • Experience with additional BI tools (Tableau, Looker) and cloud platforms (AWS, GCP, Azure).
  • Knowledge of ETL processes, data pipeline development, and workflow orchestration tools like Apache Airflow.
  • Previous experience in mobile gaming, e-commerce, fintech, or other high-growth mobile app industries.

As a contractor with KYFEX, you will have the flexibility to work remotely and make an immediate impact on growth initiatives while working with cutting-edge analytics technologies.

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