
Senior Product Manager Position
5 days ago
This is a key role in driving growth, positioning and market success of pharmaceutical products across various therapeutic areas.
Key Responsibilities- Product Strategy & Planning:
- Develop and implement short- and long-term product strategies to achieve organizational objectives.
- Conduct in-depth market research, competitor analysis and therapeutic area insights to shape brand positioning.
- Identify opportunities for new product development, line extensions and portfolio expansion.
- Brand & Marketing Management:
- Lead the creation of brand plans, marketing campaigns, promotional materials and communication strategies for assigned products.
- Ensure scientific accuracy and compliance with regulatory guidelines in all marketing collateral.
- Drive digital marketing and multichannel engagement strategies to enhance brand visibility and physician engagement.
- Product Lifecycle Management:
- Oversee end-to-end product lifecycle from launch planning to maturity and phase-out decisions.
- Monitor product performance through KPIs, market share analysis and sales data.
- Provide inputs for pricing strategy, reimbursement models and market access initiatives.
- Cross-functional Collaboration:
- Work closely with sales teams to ensure effective product positioning, demand generation and field force training.
- Collaborate with medical affairs, R&D, regulatory and supply chain to ensure timely product launches and consistent availability.
- Partner with senior leadership to align product strategies with overall business goals.
- Team Leadership & Development:
- Lead, mentor and guide a team of product managers and executives, fostering a culture of high performance.
- Provide training, coaching and career development opportunities to build strong product management capabilities.
- Encourage innovation, ownership and collaboration within the team.
- Stakeholder & Customer Engagement:
- Build strong relationships with key opinion leaders, physicians, healthcare providers and industry stakeholders.
- Represent the organization at industry conferences, scientific forums and professional associations.
- Gather insights from stakeholders to refine strategies and ensure patient-centric solutions.
- About This Role
- We are seeking a highly skilled product manager to join our team.
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