Digital Marketing Strategist for Scaling Startups

2 days ago


Bengaluru, Karnataka, India Stanch Full time

Role Overview

We're seeking a skilled Digital Marketing Strategist to drive customer acquisition and retention strategies at Stanch.io, a rapidly growing platform providing fully managed payroll, accounting, and compliance services to startups.

About the Position

This role requires a data-driven and creative Performance/Marketing Growth Manager who can supercharge our customer acquisition and retention strategies. If you're passionate about scaling businesses, analyzing numbers, and experimenting with innovative marketing tactics, this opportunity is for you.

Main Responsibilities:

  • Performance Marketing:
  • Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook, LinkedIn, and other digital platforms.
  • Continuously test, measure, and optimize ad creatives, audience targeting, and bidding strategies.
  • Own the end-to-end funnel, from impressions to conversions, ensuring a healthy ROI on ad spend.
  • Growth Strategy:
  • Identify and execute growth opportunities across paid, organic, and partnership channels.
  • Design, test, and scale growth experiments to improve customer acquisition, activation, and retention.
  • Work closely with the product and sales teams to align marketing strategies with business goals.
  • Analytics & Insights:
  • Monitor and analyze campaign performance metrics and provide actionable insights.
  • Use tools like Google Analytics, SEMrush, and Mixpanel to track user behavior and optimize marketing spend.
  • Prepare and present detailed performance reports and growth forecasts.

Requirements and Qualifications:

  • Minimum of 5 years of relevant marketing experience.
  • Excellent command of English, both written and verbal.
  • We are looking for candidates who can join us immediately.
  • Salary offered up to ₹10 lakh per annum.

Qualifications:

  • MBA in Marketing, or an equivalent degree.


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