Advanced Search Arbitrage Media Buyer

7 hours ago

Chennai, Tamil Nadu, India beBeeSearch Full time US$ 50,000 - US$ 1,00,000
Job Description

Seeking a seasoned media buyer to oversee the optimization and management of search arbitrage campaigns across various traffic feeds.

Key Responsibilities:

  • Launch, manage, and scale search arbitrage campaigns to maximize ROI.
  • Optimize campaign performance by analyzing data and making adjustments in real-time.
  • Monitor performance metrics to ensure optimal traffic flow and revenue generation.

Traffic Optimization

  • Work with feed networks to acquire high-quality traffic.
  • Implement feed-specific strategies to enhance traffic quality and increase conversions.
  • Perform A/B testing on landing pages and ad copies to identify high-performing combinations.

Data Analysis & Reporting

  • Perform detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI.
  • Generate daily, weekly, and monthly performance reports to track key KPIs.
  • Identify trends and insights to drive performance improvements.

Budget Management

  • Efficiently allocate budgets across multiple feeds to achieve campaign goals.
  • Manage daily budgets of up to USD 10,000.
  • Proven ROI of 15%+.
  • Monitor bid adjustments and bidding strategies to maximize ad spend efficiency.

Collaboration

  • Coordinate with creative and development teams to optimize landing pages and ad creatives.
  • Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage.
  • Share insights and strategies with the team to enhance collective performance.

Requirements

Experience:

  • 2+ years of experience in search arbitrage media buying.
  • Hands-on experience with feeds such as Tonic, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi.
  • Strong analytical skills with proficiency in data analysis tools and reporting platforms.

Skills

  • Proficiency in tracking and analytics tools (e.g., Google Analytics, Voluum, Binom).
  • Experience with traffic monetization and optimization.
  • Strong understanding of bidding strategies and feed quality optimization.
  • Excellent problem-solving and critical-thinking skills.
  • Proficiency in Excel/Google Sheets for data analysis and reporting.

Personal Attributes

  • Results-oriented with a keen eye for detail.
  • Self-motivated with a strong work ethic.
  • Ability to work in a fast-paced, data-driven environment.
  • Excellent communication and teamwork skills.

Benefits

  • Competitive salary and performance-based incentives.
  • Flexible work environment with remote work options.
  • Opportunity to work with a dynamic team of digital marketing professionals.
  • Access to industry-leading tools and platforms.
  • Continuous learning and professional development opportunities.

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