Product Growth Specialist

3 days ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 20,20,000

Are you a strategic thinker with a passion for product growth?

About the Role
  • We are seeking a skilled Product Marketing Specialist to drive our product's success by creating and executing marketing campaigns that captivate our audience.

The ideal candidate will collaborate with cross-functional teams to develop strategies that align with business objectives. This includes developing campaign strategies in collaboration with the marketing team, creating, managing, and optimizing multi-channel marketing campaigns using WebEngage/Clevertap or MoEngage platforms.

Main Responsibilities:

  • Develop campaign strategies in collaboration with the marketing team.
  • Create, manage, and optimize multi-channel marketing campaigns.
  • Conduct A/B testing to optimize campaign performance.
  • Monitor campaign metrics and analyze data to provide insights and recommendations for optimization.
  • Work closely with creative and content teams to ensure messaging and creative assets are aligned with campaign objectives and brand guidelines.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field.
  • 2+ years of experience in campaign management or digital marketing.
  • Expert-level proficiency in WebEngage/Clevertap or MoEngage platforms.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and collaboration skills.
  • Detail-oriented with strong organizational and time management skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

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