
Business Brand Strategist
2 days ago
We are seeking a creative, proactive, and detail-oriented professional to manage and amplify the personal brand of our business leaders across social and digital platforms.
Key Responsibilities:- Content Strategy & Planning
- Develop and maintain a monthly content calendar tailored to the business leader's areas of expertise, interests, and business updates.
- Align content themes with current trends, industry news, company milestones, and leadership values.
- Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.
- Content Creation & Publishing
- Write high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
- Create impactful carousels, infographics, and quotes that resonate with target audiences (decision-makers, industry professionals, etc.).
- Collaborate with graphic/video teams to produce multimedia content.
- Social Media Management
- Manage business leader's presence on various platforms.
- Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
- Track content performance metrics and suggest optimizations.
- Personal Brand Growth
- Ensure consistent tone, style, and branding across all platforms.
- Grow business leader's following organically using content hooks, engagement strategies, and relevant hashtags.
- Engage with other thought leaders and communities to increase visibility.
- Research & Thought Leadership
- Conduct industry research and competitor benchmarking for better positioning of the business leaders.
- Identify speaking opportunities, collaborations, and panel features aligned with business leader branding.
- Executive Support & Confidentiality
- Coordinate closely with the business leader's office for approvals and internal alignment.
- Handle all content and communication with discretion, ensuring brand integrity and privacy.
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