
Senior Influencer Marketing Professional
2 days ago
Job Opportunity
Seek a seasoned influencer marketing expert to spearhead impactful campaigns.
Key Responsibilities
- Strategic Influencer Partnerships
- Identify and onboard influencers across various social media platforms.
- Develop and execute influencer campaigns aligned with brand objectives.
- Content Development & Optimization
- Collaborate with influencers to create authentic, engaging, and brand-aligned content.
- Ensure content adheres to brand guidelines and is optimized for performance.
- Performance Analysis & Reporting
- Track and analyze campaign performance, including reach, engagement, and ROI metrics.
- Provide detailed reports and insights to optimize future campaigns.
- Cross-Functional Collaboration
- Work closely with brand, product, and creative teams to align influencer activities with marketing objectives.
- Coordinate with agencies to execute campaigns effectively.
- Market Research & Trend Analysis
- Stay updated on the latest trends in influencer marketing and the beauty/wellness industry.
- Identify emerging influencers and innovative campaign ideas.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
- Strong understanding of social media platforms (YouTube, Instagram, etc.) and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms.
- Analytical mindset with the ability to derive actionable insights from data.
- Passion for beauty, skincare, and wellness products.
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