Senior Media Strategist

5 days ago


Mumbai, Maharashtra, India Interactive Avenues Full time
Company Overview

At Interactive Avenues, we strive to make advertising more insightful to our clients. Our team is dedicated to solving the toughest challenges of today's digital marketing landscape. We believe in hiring talented individuals who share our values: genuine, results-focused, daring and insightful.

Job Description

The Senior Media Strategist will play a key role in developing and executing innovative media plans that deliver on client objectives. This includes building constructive relationships with key media owners, utilizing an innovative approach in the use of media and exploring new forms of communication. The ideal candidate will have a thorough knowledge of the media marketplace and opportunities available.

  • Develop and execute data-driven media plans from inception to completion
  • Delegate tasks to Media Planners and Assistant Media Planners to support plan development and execution
  • Ensure media plans deliver on client objectives, are strategic and meet efficiency goals
  • Oversee and manage the annual planning of media strategy for the account
  • Understand performance marketing and planning basis the platforms
  • Utilize Relationship Media process to develop client recommendations
  • Presentation skills to effectively communicate plans to client teams


Required Skills and Qualifications

The ideal candidate will possess a Master's or Bachelor's Degree and minimum 7 years of experience as a Media Planner & Buyer. Key skills include:

  • Demonstrated understanding of media basics and concepts
  • Working knowledge of Syndicated tools (GWI, ComScore, etc.)
  • Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
  • Team player
  • Strategic thinking


Benefits

As an Interactive Avenues employee, you can expect a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.



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