Senior Luxury Brand Strategist

1 week ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Brand Marketing Manager Job Description

The Brand Marketing Manager will be the key driver behind building, maintaining and driving the brand in India.

This role will drive brand strategy, campaigns and communication, awareness, footfall, online/offline media management, performance marketing and engagement through strategic brand marketing initiatives.

Key responsibilities include:

  • Conceptualize and execute strategies, campaigns, media and content that drive brand affinity and increase customer walk-ins at the store.
  • Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
  • Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.

Act as the key driver of the brand identity and brand strategy in India, across all campaigns and brand initiatives.

Develop and manage a comprehensive communications strategy, including brand design, online/offline media management, in-store communication and all other consumer-facing touchpoints.

Build and develop the brand profile including but not limited to creation and maintenance of brand guidelines.

Conceptualize and execute monthly and seasonal go-to-market campaigns that align with brand objectives. Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.

Be the Single Point of Contact (SPOC) for all agencies, media companies, partners, freelancers and vendors.

Develop and establish relationships with agencies (creative, digital & media), consultants and media companies, control budgets and track ROI.

Collaborate with stakeholders to design, plan and execute all brand communications across campaigns, in-store events, promotions, and activations.

Analyze the effectiveness of brand initiatives and come up with alternate strategies for better engagement.

Drive performance marketing, media planning and daily Return On Ad Spend (ROAS) optimization for all paid media across social, search, affiliations, offline, WhatsApp, email and other paid channels.

Ensure homogenous brand communication across all channels in keeping with the luxury experience and brand guidelines.

Plan, design and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.

Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.

Develop, design and execute social media campaigns that enhance brand visibility and engagement.

Monitor trends and adapt strategies to maintain relevance of brand communications.

Ensure brand design and content creation is on-brand across all platforms, ensuring alignment with brand voice and strategic objectives.

Ideate, plan and execute content that covers the goings-on in the store.

Collaborate with creative teams to produce compelling visual and written content.

Manage internal and external communications for all brand marketing initiatives, including stakeholder alignment, efficient relations, and crisis management.

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