Pharmaceutical Marketing Leader

5 days ago

Hyderabad, Telangana, India West Pharmaceutical Services Full time

Job Title: Marketing Manager for India



Job Summary:



As a Marketing Manager for India at West Pharmaceutical Services, you will play a crucial role in driving business growth and profitability by collaborating with marketing, sales, and strategic product development teams to identify and secure customer opportunities. Your primary responsibilities will include developing marketing strategies, executing launch plans, and driving customer conversions to high-value products for the area of responsibility.



Key Responsibilities:




  • Develop and execute product segment strategies, including branding, promotion, competitive intelligence, positioning, pricing, margin targets, forecasting, target markets, and customers.
  • Identify trends in the pharmaceutical market that may impact West products.
  • Oversee product launches and associated West Sales PROs training, creation of sales tools, and support, including formal market plans.
  • Coordinate with sales, TCS, and/or product development to gather market feedback through the established Voice of Customer (VOC) process.
  • Work with key customers through concept development, product development, and industrialization in support of the Project Scaffold process.
  • Act as a proactive marketing lead, working directly with customers and sales to identify and tackle specific conversion opportunities in support of defined platform strategies.
  • Stay up-to-date on competitive activities and market developments to recommend and implement actions of management.
  • Participate in industry associations, working groups, and support educational series events to showcase West's leadership orientation.
  • Coordinate and manage trade shows, events, posters/presentations planning, and execution as assigned.
  • Manage local promotional activities and materials, including exhibitions, promotional samples, and brochures, in collaboration with regional marketing.


Requirements:




  • Bachelor's Degree in a technical or business area with the ability to perform equally in both areas or equivalent experience.
  • Minimum 8 years of experience in pharmaceutical/medical device sales, marketing, or related business experience.
  • Strong analytical and project management skills.
  • Self-driven, curious, and well-organized.
  • Excellent verbal communication, presentation skills, and writing proficiency.
  • Strong interpersonal skills to engage with technical and commercial stakeholders with credibility and authenticity.
  • Creativity in developing content that brings value propositions, differentiation, and positioning to the lifecycle for Glass System products and services.
  • Ability to leverage technical data to support product claims through commercial content generation.
  • Technical proficiency in managing collaborative work through digital platforms, including Teams, SharePoint, MS Project, and internal marketing tools.
  • Able to comply with the company's safety and quality policy at all times.


Additional Requirements:




  • Ability to communicate effectively, read and write, speak in front of groups, express and exchange ideas.
  • Interpret data, make quick decisions.
  • Understand direction and adhere to procedures.


West Pharmaceutical Services is an Equal Opportunity Employer.



We foster an environment where all individuals are safe, treated fairly, valued, and respected. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics.

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