Growth Marketing Strategist

4 days ago


Hyderabad, Telangana, India Deccan AI Full time

We are seeking a Growth Marketing Strategist to lead initiatives that will drive user acquisition, engagement, and retention. This role requires a strategic mindset, operational expertise, and a deep understanding of growth marketing principles to scale Soul AI's contributor base and maximize engagement.

About Deccan AI

In today's evolving world, AI is not just transforming industries but also creating new and exciting work opportunities. We bridge the gap between global AI innovation and India's vast talent pool, enabling 30,000+ project-based opportunities across diverse domains. We work with some of the world's largest LLM builders to ensure AI is developed with high-quality human intelligence.

Our mission is to democratize access to AI jobs, offering flexible, well-compensated roles across 50+ domains to skilled professionals across India. This is not just about automation—it's about collaboration between AI and human intelligence, shaping the future of work.

Role Overview

This role is responsible for developing and executing data-driven marketing strategies to onboard thousands of skilled professionals who will help train and evaluate AI models. The ideal candidate will own and drive the entire marketing funnel—from brand awareness to user acquisition, engagement, and retention.

  • Develop and optimize growth strategies to rapidly scale our talent base, using organic/paid marketing, referral programs, content marketing, and community-building initiatives.
  • Analyze and improve conversion rates by identifying bottlenecks in the funnel and implementing targeted experiments and campaigns to optimize user acquisition and retention.
  • Leverage data analytics to track campaign performance, user behavior, and engagement trends, adjusting strategies to improve efficiency and reduce cost per acquisition.

The successful candidate will have 4-5 years of experience in growth marketing, product-led growth, or organic user acquisition, ideally in a high-growth tech, AI, marketplace, or on-demand business. They must have worked in a fast-paced, high-growth environment and possess strong expertise in customer acquisition strategies, growth hacking, and funnel optimization.

A proven ability to analyze and leverage data-driven insights to improve marketing performance is essential. Experience with SEO, website management, landing page optimization, and content-driven growth strategies is also required. A strong understanding of user behavior, UX/UI principles, and conversion rate optimization (CRO) is necessary for this role.

The ideal candidate will have an entrepreneurial mindset with a high level of ownership and problem-solving skills. Excellent communication and storytelling abilities, with the ability to create compelling narratives to attract top talent, are also required.



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