Digital Content Specialist
3 weeks ago
Job Summary:
We are seeking a talented and experienced Digital Content Specialist to join our marketing team at ALTRONE. The ideal candidate will be responsible for creating engaging, high-quality content that is optimized for search engines. You will work closely with our SEO and content teams to ensure our online presence is maximized and that our content ranks highly on search engine results pages (SERPs).
Key Responsibilities:
Content Creation:
Write and edit high-quality, engaging, and SEO-friendly content for various platforms, including websites, blogs, social media, and email campaigns. Develop content that aligns with our brand voice and marketing goals.
SEO Optimization:
Conduct keyword research to identify opportunities for new content and to optimize existing content. Use SEO best practices to structure and optimize content, including the use of keywords, meta descriptions, and internal/external linking.
Content Strategy:
Collaborate with the SEO and marketing teams to develop and implement content strategies that drive traffic and engagement. Stay updated with the latest SEO trends and best practices to ensure our content strategy remains competitive.
Performance Analysis:
Monitor and analyze content performance using SEO tools and analytics platforms. Provide regular reports on key metrics such as organic traffic, bounce rates, and conversion rates.
Content Management:
Maintain a content calendar to ensure timely delivery of content. Manage and update existing content to improve SEO and user experience.
Requirements:
Skills:
Strong understanding of SEO principles and best practices. Proficient in using SEO tools such as Google Analytics, SEMrush, Ahrefs, etc. Excellent writing, editing, and proofreading skills. Ability to work independently and manage multiple projects simultaneously. Strong research skills and attention to detail. Familiarity with content management systems (e.g., WordPress).
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